Free tool

What one ranking is actually worth to you.

Organic traffic feels free, which makes it hard to argue for. Price it the way a finance director would: the clicks the position brings, and what the identical clicks would have cost from Google Ads. Nothing leaves your browser.

Your numbers

Monthly searches for the keyword

/mo

From Keyword Planner, Ahrefs or Semrush. For a group of keywords, add the volumes together.

Position you are aiming for

Click-through rate is taken from published industry averages. Your own result will differ, sometimes a lot.

What a click costs in Google Ads

The same keyword tools show this. It is what makes the ranking priceable.

Conversion rate on that page

Average order value

Searches that end without a click

AI Overviews and answer boxes take a share of every result before anyone scrolls. Twenty percent is a cautious starting point; on questions it runs far higher.

Worked out in your browser. Nothing is sent anywhere, and nothing is stored.

Worth per year –

Clicks a month –

Click-through rate used: –
Same clicks from Google Ads: –
Orders a month: –
Revenue a month: –
Revenue a year: –
Clicks lost to zero-click: –

What each position is worth

Same keyword, same site, different position. The drop from three to four is usually where the argument for the work lives.

Position	Clicks / mo	Revenue / mo	Ads cost avoided / yr

How to read it

Where these numbers come from, and where they break.

The click-through rates

Position one takes roughly 28% of clicks, position three about 11%, position ten about 2.5%. Those are published averages across millions of results, so treat them as a shape rather than a promise. Brand searches run far above; crowded commercial pages run below.

Why price it against ads

"Organic traffic went up" is not a number anyone can approve a budget against. "This position saves us the equivalent of $4,000 a month in Google Ads" is. It is the clearest way to compare the two channels on the same scale.

Zero-click is not optional any more

AI Overviews answer a growing share of searches on the results page itself. The field is there because a 2026 forecast that ignores it is wrong before you finish reading it. Informational keywords lose the most; buying keywords lose the least.

What it leaves out

One keyword, in isolation. A page that ranks for one term usually ranks for dozens of related ones, so the real figure is normally higher. Against that, it ignores the months and the cost of getting there.

Getting to the position is the SEO work. Buying the same clicks while you wait is the paid advertising work, and most of the time the answer is to do both.

More free tools

Three more questions worth answering.

All tools

Am I actually profitable? ROAS calculator Put your margin in and find out whether a campaign makes money or only looks like it does. How much can I pay for a customer? CAC and LTV calculator What one customer costs to win against what they are worth over the whole relationship. What budget do I need? Ad budget planner Start from the revenue you want and work backwards to the spend it takes to get there.

Second opinion

Send us the numbers and we will tell you what is wrong.

Press the button above and your figures drop straight into this form.